About Smiggle

Smiggle is recognised around the world for its market-leading school supplies, stationery & gifts, it’s vibrant product designs, and its creativity and ability to deliver on the promise of fun. Smiggle is one of the most exciting and innovative children’s brands in the world – with over 300 stores across Australia, New Zealand, Singapore, Malaysia, the United Kingdom, the Republic of Ireland, with wholesale and distribution partnerships in many countries around the world. With much more growth ahead, Smiggle is the place where a smile meets a giggle; and there’s no better place to work and build your career!

About the Role

We are looking for a Social Media Coordinator to join our Smiggle Marketing Team!

Reporting to the Head of Marketing, you will be responsible for driving and executing the global social media strategy to enhance brand presence, drive customer engagement, and grow a loyal online community across key markets. The Social Media Coordinator will help deliver vibrant, on-brand content that reflects Smiggle’s fun and playful identity, while staying on top of social media trends, platform innovations, and performance insights to continuously evolve Smiggle’s social presence worldwide.

 Responsibilities

• Work with the Head of Marketing to develop and evolve the global social media strategy and guidelines
• Explore and implement new ways to leverage social media channels to increase brand awareness, sales and drive traffic to our websites and stores
• Coordinate and implement the content for our social channels, namely Facebook, Instagram and TikTok  
• Oversee and manage social media activities with the help of the Digital Marketing Assistant  (i.e. posting, sharing, liking, responding)
• Create social media advertising campaigns that deliver on specific brand and tactical objectives
• Provide weekly and monthly summary reporting and insights on the brand’s social media performance
• In conjunction with the Marketing Manager, develop license social media campaigns, including concept ideation, copywriting and image selection
• Oversee the marketing customer service across the social channels and marketing email inboxes

Skills & Experience

• You have demonstrated experience in social media, even on your own channels 
• Tertiary education in a marketing-related field would be ideal  
• Working knowledge of retail industry would be handy but not imperative
• You are passionate about our customers’ wants and needs, the brand and our product range
• You’re creative and enjoy working within a fast-paced environment with a great team
• Strong organisational and time management skills including solid attention to detail

Perks

• Generous staff discount and access to our sample sales
• Central office location based on St Kilda Rd, with direct access to the picturesque Fawkner Park
• Work closely within a high performing, supportive and collaborative environment
• Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth
• Coffee lover? Indulge in daily subsidized coffee and food options at our onsite café

This is a terrific opportunity for someone who is keen to gain valuable marketing experience with a global brand!